Episode 83: The Season Finale with Be Culture Radio Producer, Nick Kullin

Who is Nick Kullin and the key takeaways in this episode?

Nick Kullin is the producer of Be Culture Radio, and is involved in all aspects of getting the show out there to you listeners. He’ll be switching roles with John today to see what he has learned over the past year. Everyone involved has thoroughly enjoyed putting the show together over the past year, so this is an episode just to say thanks to you, our listeners.

Listen to this interesting and informative interview and find out:

  • The main takeaways from previous guests
  • The importance of messaging
  • John’s last words of this season
  • And much, much more

The Questions

Nick: What have you learned most from talking to all of these different people?

Answer:John: One of the things I’ve learned is that the people running these companies are not bosses, they’re leaders. There’s a difference between the two. They all have a consistent brand connection; what they say, how they behave and what they look like are all in alignment, if you will. The other big takeaway is that the person leading the company doesn’t matter any more than the entry-level person who started with the company last week. Everybody has an equal value in these organizations, and those type of people really have explosive growth and I think they’re going to be well suited as we go forward into the next ten years.

Why is the messaging component so important and when did you identify what your ‘why’ is and how you could showcase that through a podcast and other marketing channels?

Answer: For us and 99% of companies, they know who they are, they know what their message is. We get caught, as a lot of entrepreneurs do, chasing shiny objects and going from this task to the next task. When you really get down to it, and you’re client-centric and you’re solving a problem, and you’re doing it in a way that’s unique and making you a one of one, and you’ve aligned all your messaging to go along with what you already know? The challenge is that we haven’t gotten deep into it, so that our message and how we go to market and what we say, what we do, and that branding mechanism that says, “I know who I am, but have I told a concise, compelling story that shares who I am with potential clients?” […] What we’ve been able to do in the past year is identify who we are, what we are, and more importantly, why we are.

Is there anything you’d like to say about your experience in making these podcasts as we end this season’s final episode?

Answer:It’s been riveting for me. I likened it in the beginning to riding a roller coaster with no seat belts, but it’s been a lot of fun. I’ve enjoyed it immensely. Nick, I want to thank you publicly for all you did for us in helping produce this show as well as move our brand forward. To my listeners, I will say, as I close every show, my Maya Angelou quote: “People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Keep that in mind when you deal with clients. I wish our listeners the very best over the holidays and look forward to talking to you in 2016.

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