Jamie Rosen - CEO, WayBetter

Episode 51: Weigh better with WayBetter and Jamie Rosen

Who is Jamie Rosen and the key takeaways in this episode?

Jamie Rosen has vast experience in setting up all sorts of Internet companies, and strongly believes in “game-ifying” activities to achieve the best results. Most recently, he has applied this concept to weight loss amongst friends.

Listen to this podcast to find out:

  • Why Jamie thinks turning activities into games is the best path to success
  • The biggest mistakes made by entrepreneurs just starting out
  • What Jamie thinks of company culture
  • And much, much more

The Questions

People like you ask “why” not “what”. What helped you need to know “why” at a younger age? Was there something that was a turning point for you?

Answer: For this company in particular, what really struck me was the fact that people were having fun doing something. I’ve always been attracted to ways of doing things in the world that could be made to be more fun. We’re all basically kids at heart and I think the world kind of knocks out the fun as you get older, and I saw some people doing the opposite of what people think of as fun, you know, which was weight loss.

Would you say that for you and Way Better there was a monumental, tipping point where there was the realization that you can do something that’s challenging and make it fun, and in doing that were you able to make a definition of a culture that helped you do that?

Answer: Yeah, so you know, we came up with this game that’s called DietBet, where people come together and support each other and hold each other accountable to change their weight and behaviors around eating and exercise, so that they can lose a certain amount of weight in a certain amount of time. We tried to take the aspects of the game that made it work and apply that to our company. It’s the idea of accountability and fun, and group support and competition at the same time. These are things that I think are just as relevant to running a startup as they are to running what we call DietBet.

Can you define culture for my listeners, putting it into your own words?

Answer: It’s more a feeling of how you feel when you’re in a company, when you’re working there, when you walk in for the first time, you immediately know what that company does. It’s whether you can tell from their environment what it is they do. Are they in touch with their customers in a way that there’s a feedback loop, so that there are people who are inspired by the progress that their customers are making. It’s the type of people you hire. Are they inspiring to each other? Are they supportive of each other? Do you feel productive at the end of the day? Those are the things that are the hallmarks of a good company.

Culture According to Jamie Rosen:

It’s the type of people you hire. Are they inspiring to each other? Are they supportive of each other? Do you feel productive at the end of the day? Those are the things that are the hallmarks of a good company.

Go To Quote for Inspiration

Book Recommendations:

  • “The Path Between the Seas” by David McCullough

What Jamie Rosen Wants His Company to BE:

  • BE Fun
  • BE Inspiring
  • BE Human

Links and Resources Mentioned in this Interview:

Where to Find Jamie Rosen:

  • Follow @DietBet on Twitter
  • Visit the WayBetter website

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