Are Kid-Friendly Workplaces The Next Big Thing?
If there’s one aspect of life that puts the most pressure on company productivity as well as employees, it’s trying to balance families with the demands of the office. With the cost of childcare so high and people wanting to keep their careers on track while having kids, it’s no surprise that kid-friendly workplaces are starting to become a trend! This concept presents a unique way of bringing childcare and productivity together to help businesses and parents get ahead.
Is there really a demand for family-friendly workplaces?
Yes! In fact, research by the US Department of Labor have shown that 62% of women who gave birth 12 months ago are working, and 90% of men said that paternity leave was a priority. Many additional studies have shown that workplaces that don’t offer paid parental leave suffer from lower employee retention, higher turnover costs and a lower ability to attract talent. Even more importantly, 30% of women with children who don’t work said that they would return to the workplace and their careers if they were provided with flexible options – putting considerable talent and experience back into businesses.
So, what makes a business family-friendly?
This is an area where the sky is the limit, and companies can get creative with what policies and benefits they can offer working parents. Generally speaking, these policies focus on paid parental leave, flexible working hours, support for nursing mothers, family benefits for healthcare and insurance, and hosting family-friendly events.
Some companies are putting a lot of emphasis on attracting working parents because of the talent and experience they have to offer, including:
- American Express – They have a 20-week paid parental leave policy for all parents, plus 6-8 weeks for birth mothers as medical recovery time.
- Patagonia – This company offers a child care center that is fully paid for by the company. Kids can stay on-site while parents work, and older children can be lifted to and from schools in the area on free busses. They also help cover adoption fees for prospective parents!
- Google – Google is known for its incredible employee perks, and parents are no exception. New moms get 18 weeks of paid leave, and parents playing an equal role in their child’s first year get 12 weeks and $500 for baby bonding. They also offer onsite childcare through their 4 centers.
- Facebook – This company is taking on the rest to try become the most family-friendly business of them all, with free meals and free laundry services. New parents get $4,000 to help cover expenses, subsidized childcare and assistance with adoption fees. They also contribute towards employees who want to freeze their eggs, under a $20,000 benefit program for fertility treatments.
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